It was recently brought to my attention by a thought-leader of mine, Greg Walters of “The Death of the Copier”, that Xerox is launching a Global Campaign next week to Re-Brand themselves into a Business Process Management Company.
Their campaign will include Mr. Clean and Marriott Bellhops portraying Xerox as an Invoice Processing Provider.
A CMS Wire Article about Xerox’s attempt at Transformation indicates Xerox is swinging for the fences.
Of course, HP has seen the writing on the wall and has been actively trying to get out of the Hardware Business (PCs) for a couple of years now. At least they have been thinking about exiting.
I think the take away here is that if you are going about business as usual with regards to Say Copier Leases and the like, you may be in for a big surprise. Even the copier companies are preparing to join the buggy whip manufacturers and encyclopedia printers.
In 2012, it is time to innovate and transform your organization. Paper is great, I like it. But Solutions, Apps, Gadgets will replace the Devices that we have been using for years, as well as their processes.
You will need Printers and MFPs for a long time, but not at the same capacity. Document Management Solutions (DMS) can provide the platform for companies to bridge the gap. Paper-Less or Paperless is not just a buzzword, it is a coming reality.
Managed Print Services (MPS) will help organizations reduce costs as volumes decline, just don’t sign up for the pages you have been consuming in years past. You may get stuck paying for them and never using them.
What are your thoughts?