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I recently had the opportunity to read a few excerpts from the “Referral Engine”, I didn’t get a buzz, until I had the opportunity to touch on a few pages that were mentioned during a meeting. The more I listened, the more fascinating it became. It wasn’t the glitz and glamour of technology that caught my attention, it was the consistency of one element: The more the market changes, the more the core values of the market stay the same, the people.
Due to the nature of our Managed Print Services business, I am frequently asked about replacing or adding a printer to an office or department. The cus tomer usually has something in mind and almost always mentions some name brands. I let them make this inquiry because it is the perfect invitation to discuss Cost of Ownership.
Over the last 2 years, as the Global Economy has suffered historic setbacks, Businesses of all sizes seem to have renewed their interest in low-end Personal Laser Printers.
I can’t believe it was only a few short years ago that I was still using our old filing cabinet in our office to file away every piece a paper that came across my desk. What a pain it would be going through all of that Vendor & Customer filing alphabetizing, punching holes, stapling, and worst of all standing over a file cabinet for hours every week!
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